Projects across travel retail, hospitality, beauty and children’s entertainment brands, mostly focused on reaching Chinese-speaking audiences in Singapore and the region.
Four Media Case Studies
The Shilla Duty Free Singapore
Growing a duty-free retailer’s presence with Chinese travellers through coordinated social media management across Weibo, WeChat and Xiao Hong Shu.
Building Chinese-audience awareness for Singapore’s largest indoor children’s playground through social video content and an interactive giveaway campaign.
400 participants in a one-week lucky draw campaign
Growing Kinohimitsu’s Chinese-audience following through social media management, customer relationship management and an interactive giveaway campaign.
2,200 participants in a one-week lucky draw campaign
A mid-year KOL and KOC influencer campaign proposal built for iShopChangi, covering content strategy, a full campaign timeline and named influencer recommendations.