Growing Kinohimitsu’s Chinese-audience following through social media management, customer relationship management and an interactive giveaway campaign.
What We Did
Scope of work
Social media management across Xiao Hong Shu, Sina Weibo and WeChat
Customer relationship management
Content creation (WeChat banner)
A lucky draw campaign on Xiao Hong Shu
THE RESULTS
2,200
participants in a one-week lucky draw campaign
What the campaign achieved
Within two months, the Xiao Hong Shu account grew and an interactive campaign drove strong participation.
XIAO HONG SHU FOLLOWING
Grew to 2,500 followers
LUCKY DRAW CAMPAIGN
100+ participants in the first 15 minutes; 2,200 participants across the full week