HOSPITALITY

Four Points by Sheraton, Riverview

Building a Chinese-audience social media presence for the hotel ahead of the return of international tourism, backed by short-form video content.

What We Did

Scope of work

THE RESULTS

10,000

peak video views within 3 months

What the campaign achieved

Within three months, the hotel’s Chinese-audience social presence was established and growing.

SINA WEIBO FOLLOWING

Grew to 1,500 followers

PEAK VIDEO VIEWS

Reached 10,000 views with 290+ likes

At the time this case study was documented, the deck notes the account was still growing, with the team preparing for the reopening of borders to international tourism.

MORE CASE STUDIES

Other client work

The Shilla Duty Free Singapore

Chinese Social Media Branding

Bluebell Singapore

Social Media Management

Crystal Tomato

Social Media & E-commerce Growth

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