FASHION & LUXURY DISTRIBUTION

Bluebell Singapore

Building a Chinese-audience social media presence for Bluebell Group’s portfolio of fashion and luxury brands in Singapore.

What We Did

Scope of work

THE RESULTS

5k

average Xiao Hong Shu exposure rate within 6 months

What the campaign achieved

Within six months, the account built meaningful reach among Chinese consumers.

XIAO HONG SHU FOLLOWING

Grew to 56,000 followers

XIAO HONG SHU EXPOSURE

Gained 15,200 new followers

The deck credits the engagement on these platforms with helping attract Chinese customers to the brand’s online presence, contributing to offline consumption across the brands under Bluebell Group.

MORE CASE STUDIES

Other client work

The Shilla Duty Free Singapore

Chinese Social Media Branding

Crystal Tomato

Social Media & E-commerce Growth

Four Points by Sheraton, Riverview

Social Media & Video Production

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Integrated marketing solutions since 2005:
digital marketing, event management, brand
strategy, content creation, public relations and
e-commerce solutions.

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