Building Chinese-audience awareness for Singapore’s largest indoor children’s playground through social video content and an interactive giveaway campaign.
What We Did
Scope of work
Social media management across Xiao Hong Shu, Sina Weibo and WeChat Channel
Video content production
A lucky draw campaign on Xiao Hong Shu
THE RESULTS
400
participants in a one-week lucky draw campaign
What the campaign achieved
Within the first month, video content and an interactive campaign drove strong early engagement.
PEAK VIDEO VIEWS
One video reached 15,000 views, with others averaging 7,000 views on Sina Weibo
LUCKY DRAW CAMPAIGN
100+ participants in the first 30 minutes; 400 participants across the full week