Navigating The Chinese Consumer Market Can Get A Little Tricky…

When it comes to the Chinese Consumers, they play by a different set of rules. What worked elsewhere may not be applicable to the Chinese Consumers.

The New Chinese Consumers Require a Holistic Brand Experience

Chinese consumers are increasingly turning to Internet-Word-Of-Mouth for decision making process for purchases. But they still need offline touchpoint to keep them engaged.

Creating A Brand Experience

Media Marketing

Social Marketing

Physical Store

Offline Events

Online Distribution

Embedded Marketing

Engaging The Chinese Consumer Using Social Media

Wechat

WeChat

WeChat is the largest social media platform in China. It allows for one-to-one personalized interaction between brands and users and is the preferred platform for most businesses for social media marketing. 
WeiBo

Sina Weibo

Companies, organizations and celebrities in China have Weibo accounts to interact with their customers, fans and followers. Hence, they have become one of the most popular platforms for KOLs.

MT

Meituan Dianping

Meituan-Dianping offers powerful location-based targeting which businesses can use to offer promotions to nearby users. Users are  typically white-collar urban with money to spend.

XHS

Xiao Hong Shu

KOLs on this platform can directly influence sales through the content that they generate, making this a very attractive platform for foreign brands to directly influence sales.

BaiDu

Baidu

Baidu is the largest Chinese language search engine in China today. Its also the most popular search engine in China.

DY

Tik Tok

Douyin is a short-video App with powerful editing capabilities. It has now become the popular app in the world with an average of 250 million daily users. 

We develop marketing strategies that
create a lasting impact.

Four Media is your integrated marketing department.
Our goal is to enable your business with marketing strategies that work for both you and your audience.

FIND OUT WHAT WE DO

What We Do

Social Commerce

KOL/Influencer Marketing
Social Media Marketing
Content Marketing

Cross-Border Marketing

Business Development
Strategic Partnerships
Distribution Network

Performance Marketing

Inbound Marketing
Marketing Automation
Data-Driven Marketing

Omnichannel Marketing

Branding & Design
Integrated Retail Experience
Events & Brand Activation

WHO IS OUR CLIENTS?

Our Clients

UNCOVERING OPPORTUNITIES IN CHINA

Our Clients

UNCOVERING OPPORTUNITIES IN CHINA

Uncover Opportunities in China

89%

Of the China’s Population
has yet to rise to become the
New Consumer Class

Rising incomes have given rise to the thriving consumer market in China. The current New Consumer Class that we witness today accounts for only 11% of China’s population and is projected for enormous growth over the next decade. Yet, many companies have not been able to seize this opportunity due to a variety of reasons.

Navigating The Chinese Consumer Market Can Get A Little Tricky…

When it comes to the Chinese Consumers, they play by a different set of rules. What worked elsewhere may not be applicable to the Chinese Consumers.

The New Chinese Consumers Require
a Holistic Brand Experience

Chinese consumers are increasingly turning to Internet-Word-Of-Mouth for decision making process for purchases. But they still need offline touchpoint to keep them engaged.

Line2

Creating A Brand Experience

Icon1

Media Marketing

Icon2

Social Marketing

Icon3

Online Distribution

Icon4

Physical Store

Icon5

Offline Events

Icon6

Embedded Marketing

Engaging The Chinese Consumer Using Social Media

Identifying the right tools to enter the minds and hearts of
the Chinese consumers is only the first step. We need to
know the Whys and the Hows to ensure our strategies
work for your product and services.

Wechat

WeChat

WeChat is the largest social media platform in China. It allows for one-to-one personalized interaction between brands and users and is the preferred platform for most businesses for social media marketing. 
WeiBo

Sina Weibo

Companies, organizations and celebrities in China have Weibo accounts to interact with their customers, fans and followers. Hence, they have become one of the most popular platforms for KOLs.

MT

Meituan Dianping

Meituan-Dianping offers powerful location-based targeting which businesses can use to offer promotions to nearby users. Users are  typically white-collar urban with money to spend.

XHS

Xiao Hong Shu

KOLs on this platform can directly influence sales through the content that they generate, making this a very attractive platform for foreign brands to directly influence sales.

BaiDu

Baidu

Baidu is the largest Chinese language search engine in China today. Its also the most popular search engine in China.

DY

Tik Tok

Douyin is a short-video App with powerful editing capabilities. It has now become the popular app in the world with an average of 250 million daily users. 

Like what you see?
Talk to us about your goals and
get a Free One-Hour Consultation!

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Awesome Projects

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Working Hours

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Cups of Coffee

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Awarded Designs

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Awesome Portfolio Layouts

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Nostrud Exerci Tation Ullamcorper

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Working Hours

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Awesome Projects

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Cups of Coffee

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Units Sold

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Fast Support

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Published Articles

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Let Them Know Why You’re the Best

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Sketch & Design

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Research & Analyze

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Develop & Test

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Add Video and Image Backgrounds

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Investigationes demonstraverunt

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Our Clients

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