AIRPORT & TRAVEL RETAIL

iShopChangi

A mid-year KOL and KOC influencer campaign proposal built for iShopChangi, covering content strategy, a full campaign timeline and named influencer recommendations.

What We Did

Scope of work

Campaign content strategy: 4 short videos and 10 articles
A full campaign timeline from brief through to KOL/KOC outreach, content production, review and reporting
Named KOL recommendations across fashion, beauty, family and food lifestyle categories, with follower counts ranging from roughly 15,000 to 65,000
Named KOC recommendations across lifestyle, food and beauty categories, with follower counts ranging from roughly 1,500 to 14,000

THE APPROACH

A campaign built on strategy, not guesswork

This case study documents Four Media’s campaign strategy and planning work rather than completed results. The source deck presents this as a proposed six-week campaign, including a proposed video concept simulating the Changi Airport shopping experience.

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Integrated marketing solutions since 2005:
digital marketing, event management, brand
strategy, content creation, public relations and
e-commerce solutions.

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