Integrated marketing agency · Singapore
Integrated marketing agency · Singapore
TRAVEL RETAIL
Growing a duty-free retailer’s presence with Chinese travellers through coordinated social media management across Weibo, WeChat and Xiao Hong Shu.
What We Did
THE RESULTS
Weibo followers gained within a year
Within a year of working together, the account saw sustained growth across every platform.
Grew to 56,000 followers
Gained 15,200 new followers
Average exposure rate reached 64,000
The high exposure and engagement across these platforms helped attract Chinese customers to the brand’s online presence, which the deck credits with contributing to offline consumption at the Shilla Duty Free store at Singapore Changi Airport.
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Integrated marketing solutions since 2005:
digital marketing, event management, brand
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e-commerce solutions.
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