Cross Border Marketing – Four Media

Cross Border Marketing

Fragrance Food

Local Bak Kwa brand expands its brand visibility to China through cross border marketing. Via the effort in SEO with Baidu and setup of WeChat modules including m-commerce channel, the brand drives awareness and sales in China market.


Through cross border marketing, Kinohimitsu actively engages in Weibo to create brand awareness with the use of content marketing on Weibo and Baidu. The brand also participates in trade shows to drive peer-to-peer sales and hence B2B2C business solution.