How companies turn to Digital Marketing to survive COVID-19?
As the COVID-19 pandemic rages worldwide, a new digital normal seems to be emerging from the disruption to regular routines and behaviors. Peoples are working remotely, attending classes online, and purchasing groceries online.
- Online Grocery Shopping
Online grocery shopping is the fastest-growing slice of the pie, with Alibaba-backed RedMart dominating the scene and NTUC FairPrice continuing to invest in online platforms.
According to Temasek’s industry report, Singapore’s online shopping trend is expected to continue to grow, and the “Stay-at-home economy” suddenly emerged. Online sales of food, beauty, health products, and daily products are on the rise, especially anti-epidemic products such as masks, disinfectants, hand sanitizers, paper towels, etc. Trading volume surged 200% to 500%.
Traditional and smaller players are also eyeing the online grocery scene. Many traditional small wet market grocers have taken to online channels to hawk products, conduct online auctions, and even carry out customer relation-building, such as passing tips on preparing dishes using their products.
- Keep posting on social media
With business social media accounts (Instagram, Facebook Page, or Twitter), the business now is the time to ramp up the content and conversations. More and more people are dealing with self-isolation and social distancing by going online to get the latest news, seek information, and entertain themselves.
According to the Statista report, the average Singaporean time spent using the internet is 6.48 hours per day, and time spent using social media is 2.08 hours per day. Now is a prime opportunity to grow business accounts by putting out useful content that does not aim for a hard sell.
Businesses were building a strategic partnership with an influencer. Studies have shown that 63% of consumers trust influencers more than brands, and COVID-19 cutbacks have left influencers across various industries willing to make their services available for a reasonable price. With comparatively little cost and effort, a company can realize results that continue to benefit them long after the lockdown is over.
- Getting started with SEO marketing
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Coronavirus has changed the way that consumers shop. Approximately 47% of polled respondents stated that they are avoiding malls and shopping centers.
During the crisis, a large number of people are shopping online. From clothes to food and electronics, users browse for different products on search engines. Optimizing their websites for SEO makes small businesses’ offerings visible to these searchers. Understandably, SEO marketing can tempt enterprises to go into cost containment mode, given the gloomy economic outlook.
Four Media encourage businesses to take advantage of these assistance programs, take advantage of digital opportunities, transforms and upgrade, and explore new business opportunities.
Businesses can draw on such schemes to embark on digital transformation and adopt innovative approaches. These can help you level up and deliver better value to your customers in a new digital normal.