Social Media Strategy
Globalization is not simply a trend:
it’s now a necessity
Executive Summary
Design 4 Space Pte Ltd is an established and renowned Interior Design firm in Singapore. Since its inception in 2012, it has evolved from a humble set-up into a fully integrated interior design outfit with the capability in residential, hospitality and commercial interior and architectural design projects. Currently, they have 4 Showrooms and houses a dedicated team of more than 50 talented individuals, each a professional in his/her own rights; Known for its utmost professionalism, excellent workmanship, innovative yet sensible solutions that breathe creativity and uniqueness for each space, the brand now boasts more than few thousand projects under its belt. Clients appreciate the innovative, creative yet sensible solutions in creating clients’ unique space. The company has also won multiple awards for their various HDB interior design works in Singapore.
Customer Segmentation
The business model of D4S is mainly B2C, and a small part is B2B. Their target consumer group is 35-55 years old property owners and with spending power.
Challenges
The interior Design industry in Singapore is so mature and full but there are opportunities for China’s interior design industry to grow. To capitalize on this market pull, Design 4 Space intends to make its first entry into China. While Design 4 Space is well recognized and well known in Singapore, it is still relatively new to Chinese consumers.
The Solution
Design 4 Space employed social media marketing strategies across popular Chinese social media platforms such as (Little Red Book, DouYin, and WeChat Official Account) to attract awareness and engagement with their 3 showrooms in Singapore.
The Result
Within 4 months, the number of their followers on DouYin grew to 1.1k, and one of the videos had a peak view of 2.7w with 900+ likes. With its high exposure on Xiao Hong Shu, DouYin and WeChat Official Account, D4S has received many inquiries from the potential Chinese target audience who living in Singapore. It also attracted cooperation offers from well-known bloggers, gradually increasing the popularity of D4S in the Chinese circle.
